Sustain-A-Look

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College Coursework: Website Redesign

As part of my coursework in UX/UI design, I had the opportunity to work on a fictional website redesign project for Sustain-A-Look, a sustainable fashion brand based in Boulder, Colorado. The company is dedicated to reducing environmental waste and combatting unethical labor practices by offering eco-friendly, fair-trade, high-quality clothing at reasonable prices. Sustain-A-Look is expanding nationwide and launching a recycled clothing program that allows customers to donate gently used garments, which are then distributed to those in need across the U.S.

My role in this project was to redesign the Sustain-A-Look website to optimize navigation, enhance accessibility, and develop new pages that effectively communicate the brand’s mission and initiatives. The primary goal was to create a seamless, user-centered experience that engaged a broad audience while maintaining design consistency across platforms.

Project Objectives:

The key objectives for the website redesign included:

  • Developing two new webpages: one for the recycled clothing program and another showcasing donation recipients.
  • Enhancing the website’s navigation to incorporate these new pages.
  • Streamlining and improving the copy for key pages, including the About Us and Recycled Program sections.
  • Ensuring the site’s accessibility by focusing on color contrast, readability, and legibility.
  • Creating a seamless and intuitive purchasing experience for users.

Scope of Work

Adding New Webpages

  • A Recycled Program Landing Page to educate visitors about the initiative and encourage participation.
  • A Recycled Program Partners Page to highlight the organizations benefiting from donations.

Accessibility Enhancements

  • Improving color contrast for readability.
  • Ensuring font sizes and spacing promote legibility.
  • Enhancing overall UX for a more inclusive design.

Navigation Optimization

  • Updating the main menu to include the new pages.
  • Adding a dedicated Recycled Program section on the homepage.
  • Creating a button on the About Us page that links to the Recycled Program page.

Copy Refinement

  • Enhancing messaging across key webpages to ensure clarity and engagement.

Seamless Purchasing Experience

  • Refining the checkout process for clarity and ease of use.
  • Ensuring consistent UI design across all platforms.

Outcome and Reflections

Through this project, I gained valuable experience in website redesign, accessibility considerations, and user-centered design. The process allowed me to apply my UX/UI skills in structuring information effectively, optimizing navigation, and enhancing accessibility. This project reinforced my passion for creating digital experiences that are both aesthetically pleasing and user-friendly.

project_two_redesignDownload
Revised Client Website Prototype (Sustain-A-Look) copyDownload

Key Takeaways

This project demonstrates my ability to approach UX/UI challenges strategically while aligning with a brand’s mission. I look forward to applying these skills in real-world projects that make a meaningful impact.

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